“The future of business lending is one without paperwork and automated approvals.” Is the future already here or are...
Sales & Marketing
Image credit: Hyperloop One Having a coherent B2B marketing and retention plan that’s measurable should be top priority if you’re planning on sticking around. The most successful companies in the world all have one thing in common when it comes to B2B marketing: clear, concise and consistent communication with new and [...]Leigh Dunsford
So you’re at least two years in and you’ve proven you know how to make money, hopefully showing a profit. You start to think about how big you could get, people ask you what are your plans for the business? Should you get some investors or try and borrow from the bank? What marketing should you invest in? Naturally you start to read all [...]Team Waddle
How memorable is your marketing and can you measure every single dollar spent or is it simply dead on the vine? I’ve spent over thirteen years running small businesses, working hard to market my services and pretty much up until the past two years I never really actually understood the power of delivering sticky content (or assets as I [...]Leigh Dunsford
It’s time to gain the edge on your competitor and come up with a sleek strategy to gain a sweet 20% advantage on the rest You constantly monitor your competitors looking for who’s doing it better than you and determining who’s not doing it right.. By now we’d imagine you’ve been constantly tinkering with your brand, who you sell to, [...]Team Waddle
Are B2C relationships different to B2B? It’s all about making the sale right, but how do implement long-term strategies? Being a supplier or wholesaler brings with it varying levels of strategies and interactions that need to be implemented to drive strong repeat business over longer periods of time with potentially stretched lead times [...]Team Waddle
Ask yourself, how important is an email opt-in list to your business? If the answer is no, then this post isn’t for you. If you answered yes then you’ll have some understanding of how important it is to grow your list of targeted followers that are actually interested in hearing your messages. Growing your list without spending money on [...]Team Waddle