Inside Waddle

Subscribe for updates


"RT @pymnts: .@GetWaddle announces new debt #funding to fuel expansion of its #SMB financing operations in Australia:…"

"RT @getwaddle: 4 Sophisticated Technologies Changing Manufacturing - Inside Waddle via @getwaddle"

"⚡️ “Waddle raises $50m from investment management firm”"

"Waddle raises $50m from investment management firm - “This second tranche of debt is a stepping stone for Waddle”…"

Inside Waddle

Top 5 Business Books Dominating The Kindle – October 2015

Leigh DunsfordLeigh Dunsford

Following on from our last recommendations, this post follows the theme of building products & generating exceptional customer service.

"[inlinetweet prefix="" tweeter="" suffix="@getwaddle"]There is more treasure in books than in all the pirate’s loot on Treasure Island.[/inlinetweet]"
— Walt Disney

Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction will help teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Listen to the podcast: A case study: the framework for getting traction – with Gabriel Weinberg (


Evil by Design: Interaction Design to Lead Us into Temptation

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.


Win the Customer: 70 Simple Rules for Sensational Service

Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.


Hooked: How to Build Habit-Forming Products

(this should be read with “Evil by Design”) 

The Hook Model is a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.


The Great Fragmentation: And Why the Future of Business is Small

From a homegrown Australian author, The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.


If you have any books to recommend, please comment below or tweet us @getwaddle and follow us for lots of business goodness.


Learn how to accelerate your cash flow…
 Find out how


I am one of Waddle's Co-founders.