3 Inbound Marketing Strategies For Growing Your Email List

Posted by Team Waddle on 11-Nov-2015 10:17:44

Ask yourself, how important is an email opt-in list to your business?

If the answer is no, then this post isn’t for you. If you answered yes then you’ll have some understanding of how important it is to grow your list of targeted followers that are actually interested in hearing your messages.

Growing your list without spending money on paid adds or renting lists can be somewhat slow however, once you reach a certain level of followers sharing content and downloading your stunning e-books or checklists then you’ll see some great results.

We’re going to focus directly on driving signups from your website and blog, if you don’t have a blog yet…slap! [Want us to tell you how to set up a blog? Email us team@waddle.com.au].

[inlinetweet prefix="" tweeter="" suffix="@getwaddle"]Let’s look at 3 strategic ways you can boost your followers[/inlinetweet] that you can setup in less than 5 minutes:

1. Implement an exit pop up on your site

[ecko_wide]

popup[/ecko_wide]

What is it? It’s a pop-up that appears when the browser detects that your visitor is about to leave your website. Above is an example of the one we use here at Waddle.com.au however you should include an offer or free download to deliver some value to your visitor.

Some [inlinetweet prefix="" tweeter="" suffix="@getwaddle"]research suggests that up to 70% of visitors to your site won’t ever come back[/inlinetweet] and they’re begging you for a chance to engage to be either entertained or educated.

How to get one going?

  • If you have a MailMunch plan you can create an exit intent pop up in a few minutes. (Don’t have a MailMunch plan sign up here for a free plan)
  • Craft a compelling headline that would make visitors stop and take heed
  • Offer an incentive that is of value to your audience in exchange for subscribing to your list.

2. Are you resurrecting old posts or content?

Producing quality content is hard to pump out consistently; getting it noticed is the real battle. Do you post your content to twitter, LinkedIn or Facebook only to see a few likes or interactions?disppointment

Here are some tips:

  1. Re-post at different times of the day
  2. Experiment with changing titles
  3. Post different titles to each network and tailor it to the audience (facebook should be different to LinkedIn to suit that crowd).
  4. Repost older popular posts, it doesn’t matter how old it is, if it got some views/likes then chances are some people missed out on seeing it the first time.
  5. Write follow-up or extended posts to popular topics and re-post.

Here’s some tips for maximising social posts (thanks Addweek.com):

Twitter:

To [inlinetweet prefix="" tweeter="" suffix="@getwaddle"]maximise re-tweets, post at 5pm. 12pm and 6pm typically delivers the highest click-through rates.[/inlinetweet] Weekdays for B2B posts typically result in 14% more engagement than the weekend.

Did you know that according to Twitter, users are 181% more likely to be on Twitter during their commute, so plan for that if you can by scheduling posts. You can use a free tool like Tweetdeck or the newest one we found called humhelps.com which has a free ten day trial.

Facebook:

The highest engagement days for Facebook are Thursday and Friday with 3.5% drop offs from Monday through Wednesday. Friday’s see an average spike of 10% and entertaining posts usually get the highest hits.

The best times of the day to post is early afternoons, 1pm gets the most shares while 3pm gets the most click through.

LinkedIn:

The best time to post on LinkedIn is weekdays during business hours with the highest engagements happening Tuesday through to Thursday. Extensive data collected from users puts Tuesdays, 10am-11am as clear winner for clicks and shares.

Don’t even bother posting on Monday or Friday, your posts will likely fall on glazy eyes.

3. Stop distracting your visitors with clutter

[ecko_annotated header="Call to action " annotation="Remember to use a maximum of two calls-to-action to prevent confusion"]Screen Shot 2015-11-11 at 10.10.58 am[/ecko_annotated]

Are you giving your visitor a clear and engaging path to opting into your site? [inlinetweet prefix="" tweeter="" suffix="@getwaddle"]Too many options can confuse visitors and will always result in visitor bounce without sign up[/inlinetweet]. Remember KIIS. 

  • How may call to action do you have?
  • Are you asking them to do more than one thing?
  • Are you testing copy to see if it results in more signups?

These are some of the questions we face every day at Waddle and we’re far from perfect.

Some ways we've fixed our design so far:

  1. Removed clutter from the page
  2. Trashed the sidebar
  3. Two important calls to action
  4. Focused on adding a hint of entertainment value to each post

Overall we’ve seen an increase in signups of 123% in the past month.

What you should do

To ensure your visitors are not confused or distracted from the single most important goal your trying to achieve ask yourself this

  • What do I want? We’re assuming you want signups to your email list!
  • Do I have elements on the page that might direct my visitor elsewhere?
  • Is there anything on the page that doesn’t serve a purpose?
  • Does my site work perfectly on mobile and desktop devices?

Take action & execute a plan

The above three strategies are only the tip of the iceberg, however you need to start small and work your way up. In total we have 16 to teach you about in coming posts. Remember CONTENT IS KING! You need to focus on your content and then implement these strategies to maximise your followers.

Want to hear more or got something to say? Head to @getwaddle on twitter or sign up below.

Topics: email lists, Inbound marketing, lead generation, Sales & Marketing

Inside Waddle

Every business needs easy access to low-cost working capital. Subscribe to our blog to receive updates about invoice financing and to read about the impact that modern invoice financing is having on Australian businesses.

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all