Building exceptional products can take longer than you'd hope, patience is something that can't be taught.
Patience in business takes lots of practice and there are a few lessons I’ve learned along the way. When I first started out on my own I took the path of least resistance, I started a business that was horizontal meaning I started something that was proven in the market already, I knew it would work and I could make money from the venture.
As time drew on it became apparent that I wasn’t doing anything that would be truly great or add real value to my customers over the long run, sure they would benefit from what I was offering but would I be delivering a truly unique product that solved most or if not all of their problems? The answer is categorically not...yet.
It’s easy to recreate a business from an already proven market however the true challenge lies in building a product that diverts from the horizontal and goes vertical, identifying the gap within a market and discovering the unknown takes true perseverance and only the brave will tackle such a challenge.
I’ve listed my five favourite books to re-program how you think about your business and for those that are embarking on a new venture don’t add to the competition already in your market. You need to think about creating a monopolised product as only those that say that competition is healthy don’t have a truly exceptional product.
It's easier said than done, however if you stay on this thought path you'll get closer each day to building something exceptional.
Here are my top five:
- Zero to One: Notes on Startups, or How to Build the Future
- Superintelligence: Paths, Dangers, Strategies
- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
- Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
- Give and Take: A Revolutionary Approach to Success
*These books don't all specifically relate to building products however, they are worth a read to inspire your thought process.